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    Zuckerberg's Dilemma: When Facebook's Success Is Bad for Society - When scientists started linking cigarettes to cancer, the tobacco industry silenced them—only acknowledging the extent of the truth decades later, under legal duress.

    Imagine if, instead, they had given these researchers license to publish papers, or even taken the information to heart and crippled their own moneymaking machines for the good of their addicted users.No one has accused Facebook of causing cancer, but Mark Zuckerberg now stands at a similar crossroads. In the face of pressure brought by a growing roster of Facebook investors and former executives, many of whom have publicly stated that Facebook is both psychologically addictive and harmful to democracy, the Facebook founder and chief executive has pledged to “fix” Facebook by doing several things, including “making sure that time spent on Facebook is time well spent.”

    Mr. Zuckerberg has also recently told investors he wants his company “to encourage meaningful social interactions,” adding that “time spent is not a goal by itself.”

    So here’s the multibillion-dollar question: Is he willing to sacrifice revenue for the well-being of Facebook’s two-billion-plus users?

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